Market Analysis Graphics & Visualization Tools

The seven common steps are defining the objective, identifying the target market, collecting relevant data, analyzing competitors, evaluating market trends, interpreting customer or investor behavior, and presenting conclusions clearly. Scatterplot supports the presentation and communication side of analysis by turning market and economic data into branded, client-ready charts with guided talking points.

The four types are descriptive, diagnostic, predictive, and prescriptive analytics. Descriptive explains what happened, diagnostic explores why it happened, predictive estimates what may happen next, and prescriptive suggests actions. In an investment communication context, Scatterplot helps advisers use visual analytics to explain market movements, economic trends, and portfolio themes more clearly.

A strong market analysis should be structured, visual, and easy to interpret. It typically includes a clear headline, relevant data, charts or tables, concise commentary, and implications for decision-making. Scatterplot’s branded slides are designed to make analysis client-ready, with clean layouts, data-centric visuals, and talking points that help advisers communicate the key takeaway.

Scatterplot is built for wealth managers, financial advisers, and investment professionals who regularly explain markets, the economy, and investment concepts to clients. The platform helps reduce time spent finding data, building charts, and formatting decks, so advisers can focus more on meaningful client conversations supported by polished visuals.

Scatterplot charts are generally updated daily using the most recent data available from third-party sources. Some data series update weekly, monthly, quarterly, or on another schedule based on the release timing of the underlying provider. This gives advisers access to timely visuals without needing to rebuild charts manually.

Yes. Scatterplot allows users to customize slides with their logo, colors, and disclosures. This helps maintain a consistent and credible presentation style across client decks. The platform is designed so advisers can access professionally built visuals while keeping the final materials aligned with their firm’s brand identity.

Yes. Scatterplot includes guided talking points to support client discussions. These notes help advisers explain the meaning behind charts, connect visuals to broader market themes, and communicate investment concepts in a more accessible way. The goal is to make each presentation clearer, more confident, and easier to deliver.

The Scatterplot Analytics Platform is listed at $99 per month and includes a 7-day free trial. Subscriptions automatically renew unless canceled, and fees are billed in advance. If canceled before the end of the current billing cycle, users retain access until the subscription period expires.